|
|
Peter Roof wears many hats in multimedia production. His vast experience has him firmly grounded in the skills of the craft that he uses when embracing the emerging technologies.
His early experiences include working on a stage crew and a photographer for a daily newspaper. He moved into television production that he discovered was the hybrid of the two disciplines. He still likes the variety and works in news, entertainment, sports, you name it.
The pressures and changes in the profession has left a great deal of uncertainty. Often, there are many "unknowns" when entering into a project. Because of his deep experience he is able to "parachute" into a situation and do what needs to be done to achieve positive outcomes.
He takes his craft, and not himself, seriously. His good nature helps put clients and crew at ease. No matter what hat he is wearing people know that he can do the job with confidence.